Offer multiple shipping options Let customers choose between a range of shipping options- set the cheapest one as the default. Target these ‘window shoppers’ with discounts so that they will finally commit. Let consumers save items for later Similar to the ‘watch’ option on eBay, online shoppers should be allowed to save products that they aren’t currently sure about buying so that they can come back and review them again later. Include photos of the products customers are buying so that they know exactly what they are forking out money for. Give them the option to remove items from their cart without emptying the whole lot. Make it easy for customers to change their mind Allow customers to review their shopping cart at the checkout stage, just as they are able to in-store. Be clear about all costs upfront Don’t spring excessive hidden charges like shipping or tax on customers at the last moment.
Try to set as many fields to ‘autofill’ as well, in order to save time for customers. When mistakes are made or boxes left unfilled, these should be visually marked or highlighted so it is easy for customers to go back and correct them. After all, for a one-off customer who probably won’t return, what sense is there in forcing to them to register a new account? Make it easy to pay When filling out forms, online merchants should avoid asking customers for unnecessary information. Make it easy to login, and offer a guest checkout option First of all, it should be quick and easy for users of online shopping platforms to log-in to their accounts and it should be equally easy for them to retrieve forgotten passwords (it usually occurs via an email sent to personal account).Īnd for those who are in a rush and don’t want to mess around for the latter, online merchants should offer a guest checkout option as well. For online merchants, then, one of the best things they can do to motivate consumers to buy the products that actually put inside their shopping carts is to create the ideal checkout page. You can avoid a long line at the ticketing office at the museum by purchasing Hermitage tickets online.Īccording to the best research, it’s a mixture of concern over the security of online payment, unanticipated shipping costs, and the hassle of remembering one’s login details or having to create a fresh user account.
0 kommentar(er)
